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商品編號： 9-495-031 出版日期： 1995/01/26 作者姓名： Ibarra, Herminia;Sackley, Nicole 商品類別： Other 商品規格： 18p 再版日期： 2011/09/21 地域： 產業： Advertising industry 個案年度： 1992 - 1993
商品敘述：
Examines Beer''s actions on assuming leadership of Ogilvy & Mather Worldwide, the world''s sixth largest advertising agency, during a period of rapid industry change and organizational crisis. Focuses on how Beers, the first outsider CEO, engages and leads a senior team through a vision formulation process. Chronicles closely the debates among senior executives struggling to reconcile creative, strategic, and global vs. local priorities. Sixteen months later, with a vision statement agreed upon, Beers faces a series of implementation problems. Turnaround has begun, but organizational structures and systems are not yet aligned with the firm''s new direction. Concludes as Beers must decide how to work best with her senior team to achieve alignment in 1994.
涵蓋領域：
Multinational corporations;Organizational change;Advertising;Cross-functional management
相關資料：
, (9-495-033), 16p, by Nicole Sackley;, (6502), 0p, by Herminia Ibarra;, (XLS187), 0p, by Herminia Ibarra, Nicole Sackley
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